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Friday, February 28 • 2:30pm - 3:30pm
7E: Using Video to Brand Science: Difference between individual content producers & institutional content

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This session will explore different types of video content and the impact they have on their audience. We will discuss the nuances of education, entertainment and "edutainment" in science video and what different approaches can achieve. We will explore the difference in individual versus institutional content, branding channels on YouTube, and discuss what effective videos looks like. The discussion will focus on using video to market science, affecting how science is perceived by the general public.

Facilitator
avatar for Vanessa Hill

Vanessa Hill

Social Media Advisor, CSIRO


Friday February 28, 2014 2:30pm - 3:30pm
Room 8a McKimmon Center
  • Hashtag #scioVidBrand