Understanding the impact of your work will help guide your future research – and career progression. Traditional metrics of research impact have focused on citations of papers, however, there are many other ways to measure impact. The internet has irreversibly changed science publishing, and provides a wealth of data on how much a published paper is read, reused, and revered by the authors’ peers. These alternative (“alt”) metrics for measuring the impact of papers focus on more rapidly available data than citations. During this session we will discuss several article-level citation tracking tools available from Google, Microsoft, Elsevier and others. We’ll also discuss questions such as: What are the challenges ahead? Can altmetrics replace JIF and h-index and other metrics as measurements of output for the purpose of career advancement? What are some of the weaknesses of altmetrics? Is it possible to distinguish between “scholarly” and “sexy” research using altmetrics?