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Friday, February 28 • 10:30am - 11:30am
5A: Beyond Blogs, Twitter & FB: Using OTHER social media to find new audiences for science

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In 2013, social media overtook porn as the #1 activity on the web. Without a doubt, social channels are the cornerstone of modern science communication, if not all of modern communication. But the social web of today is only the beginning. There are new audiences to reach, and an evolving whack-a-mole ecosystem of social networks and tools to keep track of. Will the Big Ones, Facebook and Twitter, always be the Big Ones? How do YouTube, Tumblr, Google+, Instagram, Snapchat (or whatever comes next) fit in to the present and future of science communication? Which work best, and for whom? Which are worth it, and why? We’ll discuss best practices, worst practices, whether Google+ will ever be a “thing”, and debate the correct pronunciation of “GIF”.

avatar for Joe Hanson

Joe Hanson

PBS Digital Studios
Addicted to wonder, constantly curious, often hungry. I make science videos for YouTube and science words for the internet.

Friday February 28, 2014 10:30am - 11:30am
Room 3 McKimmon Center
  • Hashtag #scioBeyond