scio14

This session aims to explore “scientific literacy,” and how this concept can inform science communication efforts. It atempts to address the challenges that come with a term that inherently sounds vague. Part of this is due to the concept itself being always in a state of relentless change – which has a lot to do with differing opinions from academics and on-the-ground experts; as well as the current information ecosystem, with its media challenges, a shifting science culture, and also (unfortunately) because of the subversive activities from the likes of L.P.W.L.T.B.L.’s (loud people who like to be loud), P.W.S.P.O.M.I.’s (people with strong political or monetary interests), and of course, the D.C.D.s (dangerously clueless douchebags). In all, I’m hoping the session will provide a guided outlet for folks to share their opinions and expertise on this topic, and whether such techniques are useful (or not) in a variety of settings (i.e. journalism, education, PR, advocacy, policy).