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Thursday, February 27 • 12:00pm - 1:00pm
2D: Covering Big Science when it’s also Big Business

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How do you approach science stories that come from corporate laboratories? Are you subconsciously (or consciously) skeptical of results and conclusions when talking to scientists who work in the private sector? Do you assume they have an agenda?

Are scientists and PR staff at large corporations nervous about the media's agenda when they release a story? Do they have to worry that each story about a new discovery will come with a discussion of any controversies or challenges the company has faced in the past? How can we build trust on both sides of the story and help promote science communication as a whole?​

avatar for David Butler

David Butler

Web Marketing Manager, Alltech
I am a musician / environmental geologist / web geek. I work in web marketing and social media for Alltech, which is a company that makes yeast, algae, fish, whiskey, beer and coffee. What else could you possibly need? We help farmers grow healthier food, protect the environment and... Read More →

Thursday February 27, 2014 12:00pm - 1:00pm
Room 7 McKimmon Center
  • Hashtag #scioSciBiz